Aug 04, 2023

There are many WordPress IDX Plugins that you can use depending on the purpose of your website. We will compare two of the most popular IDX services: IDX Broker and iHomefinder...

WordPress is one of the most used CMS (Content Management System) among the websites available on the internet. It is frequently updated and highly customizable. This is one of the reasons why most of the IDX services have plugins for WordPress.

The WordPress plugins allow you to add functionality to your website easily and without directly affecting your website. That means, you can add and remove those functionalities with one click without needing to know how to code.

What is IDX?

IDX is the abbreviation for “Internet Data Exchange”. This is a term used by the software that realtors, brokers, and their teams often use to show frequently updated listings from the MLS (Multiple Listing Services). The MLS is a proprietary database created, maintained and paid for by Real estate professionals to help their clients search, buy and sell a property for display on their websites.

To display property listings with updated information directly from the MLS, real estate websites use IDX services. With an IDX service, you can display a wide variety of properties, generating more leads for your business.

IDX is a service that is only available to members of Real estate board MLS Systems. Using the IDX Data Feed Property Plate MLS Systems makes property listing data available to IDX providers such as iHomefinder

Does WordPress support IDX?

WordPress has a large variety of plugins developed by big companies specifically to display property listings from different MLSs. With these plugins, you may be able to import listings, manage the listings directly on WordPress, change and add information to the listings, and more.

Some plugins may allow you to add tools like search bars, property showcase, or even maps with property listings. You will need to read the plugin description to see what they offer. Most IDX plugins will require you to subscribe to a plan to access their functionality and be able to have access to the MLS listings.

What is a WordPress IDX Plugin?

WordPress IDX plugins are software plugins that real estate agents and brokerages add to their websites to display automatically updated listings from their MLS using the IDX (Internet Data Exchange) protocol.

There are many WordPress IDX Plugins that you can use depending on the purpose of your website. Each service comes with different widgets and features for you to attract more users to your website. Some of the most popular IDX services are IDX Broker, iHomefinder, MLS Import, Realtyna, Showcase IDX, and so on.

How do I integrate IDX into my WordPress site?

To integrate the IDX service on your real estate website, you will need to choose an IDX service and complete your subscription with it. After this process, on your WordPress site, you will have to install and configure the plugin of the chosen service. Finally, you will be able to add the widgets, that the IDX service you have selected, offers on your website.

Below, we will do a complete comparison of IDX Broker and iHomefinder, the two most popular IDX services available today for real estate professionals.

IDX Broker for WordPress

IDX Broker provides a wide range of tools and pre-built pages for real estate websites. Some of the most useful pages are: * Basic and advanced search pages, * Address and Listing ID search pages, * A live map search page, * Listing results pages and Saved Link pages where you can select filters to show specific listings of certain areas, * Listing details page with, * Market Report pages, * Agent roster page, * Schedule a Showing and Contact pages, etc.

Each IDX Broker default pages have different themes that are compatible with any WordPress theme you are using. You can also customize these pages to match your expectations with some themes IDX Broker offers.

When you sign up to an IDX Broker plan, you will have some Widgets and Shortcodes according to it, that you can add to any page or post on your WordPress site. The most advanced plans comes with the Market Report and some Map search features. Some examples of the available widgets offered by IDX Broker are: * Showcase widgets, * Listing carousels, * Search bar, * City links, * Lead login and Signup forms, * Map search widgets, etc.

You can also offer your users a polygon or radius searches (Platinum plan only). As well as creating specific pages for cities, communities, or property types, with some SEO options to better rank your pages.

Also, there are some extras on the listing pages you can count on, such as Market reports (including sold data), open house, PDF flyers, and refinement search. You can see all features IDX Broker offer per plan here.

IMPress for IDX Broker Plugin for WordPress

To get your website integrated with IDX Broker, after getting your account approved with them, you can install the IMPress for IDX Broker plugin directly from the WordPress Plugin menu.

With this plugin, you can also import your featured listings and agents directly to WordPress. You can use this feature to add more content to these pages, such as, adding a different description, add better photos, add more details that are not on IDX pages, or make more attractive page design to your listings. This will still keep all the information up to date with the MLS changes.

You can also connect your website and listings with your verified Google My Business profile to generate and schedule timely posts, photos of your listings, and more with the IMPress plugin. You will also get nicer and easier to use Shortcodes for their widgets, some widgets will also have some enhancement on the layout and features if you use this plugin.

Lastly, you will also have some shortcut menus and features like lead management, saved links creation directly from the WordPress menu.

iHomefinder for WordPress

iHomefinder is the leading MLS property search technology provider for Real estate websites. If you are looking for a IDX service with awesome tools for agents, like polygon search and listing pages with nice features like walk score, iHomefinder is the best choice for you.

The iHomefinder has great, professional looking, and easy to use maps search pages, with great user experience (UX). All the pages they offer are compatible with any WordPress theme you chose. You will also have an engaging design for capturing leads with excellent functions for your users, such as saving searches, market trends, etc.

You can also count on the following Widgets and Shortcodes: * Quick search bars with different layout options, * Advanced search with Map, * Market, Listings, Featured Listings and Sold/Pending showcase and slider, * MarketBoost Report Signup, * Registration, Valuation, and Contact Forms, and more.

You can learn more about iHomefinder widgets and shortcodes here.

iHomefinder also offers extras for the listing details pages like Walk Score, GreatSchools, mortgage calculator, lead capture, sold listings, pending listings, pocket listings, market reports and so on.

And to make the work of agents or teams even easier, iHomefinder also offers an integrated CRM (customer relationship manager).

Optima Express plugin

Exclusively for WordPress clients, iHomefinder created the Optima Express plugin. You can install it directly from the WordPress Plugins panel. And after following their instructions, you will have a fully integrated website.

This plugin allows you to use iHomefinder shortcodes directly from the WordPress Editor. And easily add widgets to any of your pages and posts. It also allows you to get the pages shortcodes faster to set up the required page on WordPress for iHomefinder.

As iHomefinder doesn’t use framing, wrappers, or subdomains, all IDX listing content is indexed directly on your domain. So you can create community or neighborhood pages on your WordPress editor and get the SEO settings on your website.

You can also hire us to completely integrate iHomefinder to your website. You can contact us here.

IDX Broker vs. iHomefinder Comparison for WordPress

Both services come with great tools and nice pages, but here you can see a table comparing both services these companies have and offer:

  IDX Broker iHomefinder
Price Starting at $55/mo Starting at $54.95/mo
MLS Coverage 550+ individual MLS data sets in the US and abroad 550+ individual MLS data sets in the US and abroad
iFrames and SEO Uses subdomain No framing or subdomain required
CRM IXACT CRM (Starting at $100.00/mo.) Agent CRM (Included on the Premium plan)
Pages Search & Results
Map Search
Featured Listings
Email Update Signup
Sold/Pending Listings
-
Supplemental Listings
Listings Manager
Mortgage Calculator
Contact
Home Valuation
Agent Roster and Bio
Market Reports
Search & Results
Map Search
Featured Listings
Email Alert signup
Sold Listings
Pending Listings
Supplemental Listings
Property Organizer
- (widget)
- (widget)
- (widget)
- (widget)
Market Reports
Widgets Search tool (2 models)
Property showcase, slideshow, and carousel
Market Report
Map Search
Login/Registration Form
-
-
Featured Agent widget
Search tool (4 styles)
Property Showcase and carousel
-
Map Search
Login/Registration Form
Simple and full Valuation Form
Contact Form
Agent Roster and Bio
Features Polygon Search
Market Reports
Agent logins
Printable Flyer
Great Schools
Walk Score
Social or email sharing
Similar Listings
Virtual tours Popup
Listing Alerts
-
-
Polygon Search
MarketBoost Market Reports
Agent logins
Printable Flyer
Great Schools
Walk Score
Social & email sharing
Similar Listings
Embedded virtual tours
Listing Alerts
Agent Mobile Application
Marketing tools